Online Lead Quality

One of the reasons why online lead quality has gotten so much worse in recent years is because a significant number of rogue affiliates have learned how easy it is to create fake leads and pass them off as genuine ones. These manufactured or “zombie” leads have typically passed all existing lead verification and scoring measures.

The rogue affiliates took advantage of both lead aggregators and lead buyers. These affiliates knew that no system was in place to accurately identify their new brand of bad leads- much less the ability to track that these same bad leads were being habitually resold to dozens of different buyers.

We have created a patent pending solution to help end this practice. Meet LeadReview® – the master bad lead database for the online lead generation industry.

iDatafy Ho Ho Dough White Paper

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